Article Marketing Strategy- Simple 4 Step Process

by jordan on October 29, 2009

Article marketing is a great way for you to share your content with a ton of people. It is also a great way to generate ongoing traffic to the same content that you’ve posted a long time ago. This marketing strategy is different from a lot of other strategies in that way, because a lot of other marketing strategies require you to do the work over and over again. Either you have to do the work over and over again, or you have to pay money over and over again to continue receiving the traffic to your websites. It is for this reason that a lot of experienced marketers will choose article marketing for a strategy, because it will decrease the amount of work they have to do over time.

Pretend that you’ve just written an article, and you’ve posted it to your blog or your website. That article is basically like an island in the middle of a very vast ocean called the internet, and no one’s going to come across that article unless you point them in the right direction. You have to build as many “bridges” to your article as you possibly can. The more bridges that are linking to your article, the better chance you have of ranking in the search engines for your keywords.

Before I get into the 4 step process, I want to share with you how you can research your keywords so that your articles will actually rank in the search engines. It’s not necessary for you to invest a lot of money to do the proper research, just time. Start off by using the Google keyword tool and research some keywords that you’d like to rank for. You want to use keywords that are only being searched less than 5000 times per month, because if you try to rank for the keywords that are searched much more than that, you’ll have to write multiple articles.

Keyword tool

After you do your keyword research and find the keywords you want to rank for, then you can go do a Google search of those keywords. Look at the websites that are ranked in the top 10 spots on Google for those keywords. Check that site’s Alexa ranking. Read the content on the web page to give you some ideas about what to write your article on. Don’t ever copy someone else’s content though. You’ll get penalized for that, and it’s not good practice.

Here is the very simple 4-step process that I learned.

1. Create an original article- 500-750 words will suffice. Make the article very relevant to the keywords you’re trying to rank for. Use the keyword in the title, and use it naturally in your writing. Post it to your website. I mentioned to use your keyword naturally, because you no longer have to worry as much about keyword density for the search engines to rank your article for that specific keyword.

2. Bookmark your article using onlywire. It’s a free service if you place a link to onlywire on your website, otherwise it’s $3 a month or so. This service will submit your article to almost 30 different social bookmarking sites, giving your article’s first bridges.  Also, these bookmarks will be from high traffic web sites which will rank greater in the search engines.

3. Promote your article through video sharing sites- simply create a little video telling people to check out this great article you’ve written about, and then post the video to as many video sharing sites as you can. I recommend using Traffic Geyser to do this, because it will automate the process and give you somewhere around 60 more bridges linking back to your article.

4. This is the most important step. Use a tool called “Automatic Article Submitter” this will post your article to almost 300 different article directories, which will give your article over 400 bridges. Using a tool like this will not only automate your submission process, but it will also spin your articles so they look slightly different, which will make the search engines more likely to look at it as different content all pointing back to the same original article.

The more links you have back to your article, the more relevant it will look in the search engines. Hence, the more links you have pointing back to your content, the FASTER and EASIER your content will RANK for WHATEVER keywords you want. Using simple tools like the ones mentioned above will automate the process for you.

To Your Massive Success,

If you want to succeed in article marketing, you’re going to want to use this strategy.  I know it works, and I don’t expect you to believe me, so I want to show you the exact strategy in this exclusive webinar training and some actual proof of the results in this video.  Fill out the form below to learn how to generate 50-100 leads per day with this simple strategy.

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